Explore what happens when experience meets passion for Community Sports Growth
Our Mission
Fair Go Media exists to make professional broadcasting accessible to communities that have been priced out of it. Using the latest production technology, we dramatically reduce the cost of covering a game without compromising the quality of the coverage, so First Nations leagues, women’s and girls’ sport and regionally dispersed grassroots associations get the same calibre of coverage as the codes that already have it.
We work at the association level because that is where broadcast and content rights sit and where value can be built across every club beneath it.
Rather than giving the IP away, our model creates a 1:1 relationship with the association and the fan, delivering meaningful data for your sponsors and ownership of your most valuable asset - the live game.
Every game deserves to be seen.
Our Story
Fair Go Media was founded by our partners Monica Forlano and Sam Yee, two broadcast professionals who seemed destined to meet.
Across different sides of the industry, both had built the same instinct: a deep understanding of what actually drives fandom, and how to commercialise the intellectual property behind it.
Monica started in Australian sport broadcasting in the early 2000s at Network Ten, Sam cut her teeth at Seven and later Kayo. By 2020, both had ended up at AFL Media, working on the owned and operated platforms that drove fandom for one of the biggest leagues in the country.
Monica headed AFL Studios, the production and creative arm, turning match footage and archive into the stories that kept fans watching and sponsors happy. Sam was Head of Product, managing everything web and app related, including the analytics behind engagement, views and consumption, the data that showed which stories actually landed with fans.
Monica and Sam are also both members of Rise ANZ, the local chapter of the international not-for-profit that mentors women in broadcast to help balance the gender scales. Both are culturally and linguistically diverse themselves, and want to see that same diversity reflected both behind and in front of the camera.
That is what Fair Go Media exists to bring to leagues who have never had access to it: professional storytelling, a platform that belongs to them, and the data to know their audience, turning fans into sustainable revenue, not just views.
Our Vision
We are building toward a future where grassroots and underserved sport does not have to be grateful for coverage, it owns it. Where a community league has the same calibre of broadcast, the same access to its own audience data and the same path to commercial sustainability as the codes that already get every camera angle. Streaming is the starting point, not the destination.
The real shift is leagues moving from paying to play toward players getting paid, because the content they create finally generates revenue they keep a share of, distributed through their own platform and converted into sponsor value by partners who are aligned to that same principle.
The Future
With the 2032 Olympic and Paralympic Games coming to Brisbane, Queensland, we see a window to build sport broadcast skills across a generation of young people well ahead of the Games, training them to deliver match coverage now and to carry those skills into future sports broadcasts long after. Fair Go Media, alongside StreamCake and MatchFit360, wants to be the infrastructure behind that shift, present early, taking less, handing back more control as each league grows into its own audience, and building the workforce that will cover Australian sport for decades to come.