We are a partner for the life of your competition, not a supplier for the length of a contract.

Your competition grows, your revenue grows, and the history you have built is preserved for the members still to come.

How we start

A conversation, not a contract. We look at your season, your budget, and what you are trying to grow, then come back with a plan sized to fit. You will know what it costs, what it can return, and exactly what we will do before you commit to anything.

Who we work with

Emerging and underserved competitions, women's sport, Indigenous sport, and community associations who have been told they are too small to be worth broadcasting. We do not agree.

Why it matters

Most associations treat covering their games as a cost to be kept as low as possible. We start from the opposite view. It is the most valuable thing your sport owns and usually the most underused. Every game you cover tells you who your community is, where they are, and where your next players will come from. That is what turns a season of matches into a season of growth.

What you get

Your games covered reliably, week in and week out
One easy place for your community to watch and follow along
Highlights and short clips your clubs can share
Sponsorship your association can genuinely sell, with proof of who saw it
Reporting your board can read without a translator
Your footage, your audience, and your information stay yours

We come to your grounds and cover your matches. Families who cannot get to the game watch from home. Grandparents watch from interstate. Players watch themselves back. Recruits and their parents see what your competition actually looks like before they sign up.

Around those games, we build the things that keep people coming back: highlights, interviews, the week's talking points, and one place for your fixtures and results. When your community has a reason to come back between matches, they stay connected to your sport all season, not just on game day.

Then we help you make it pay. We handle the setup, we support you through the selling, and we report back in plain English. The income comes back to your association.

What this looks like for you

Explore what happens when experience meets passion for Community Sports Growth

Our Story

Fair Go Media was founded by our partners Monica Forlano and Sam Yee, two broadcast professionals who seemed destined to meet.

Across different sides of the industry, both had built the same instinct: a deep understanding of what actually drives fandom, and how to commercialise the intellectual property behind it.

Monica started in Australian sport broadcasting in the early 2000s at Network Ten, Sam cut her teeth at Seven and later Kayo. By 2020, both had ended up at AFL Media, working on the owned and operated platforms that drove fandom for one of the biggest leagues in the country.

Monica headed AFL Studios, the production and creative arm, turning match footage and archive into the stories that kept fans watching and sponsors happy. Sam was Head of Product, managing everything web and app related, including the analytics behind engagement, views and consumption, the data that showed which stories actually landed with fans.

Monica and Sam are also both members of Rise ANZ, the local chapter of the international not-for-profit that mentors women in broadcast to help balance the gender scales. Both are culturally and linguistically diverse themselves, and want to see that same diversity reflected both behind and in front of the camera.

That is what Fair Go Media exists to bring to leagues who have never had access to it: professional storytelling, a platform that belongs to them, and the data to know their audience, turning fans into sustainable revenue, not just views.

Our Vision

We are building toward a future where grassroots and underserved sport does not have to be grateful for coverage, it owns it. Where a community league has the same calibre of broadcast, the same access to its own audience data and the same path to commercial sustainability as the codes that already get every camera angle. Streaming is the starting point, not the destination.

The real shift is leagues moving from paying to play toward players getting paid, because the content they create finally generates revenue they keep a share of, distributed through their own platform and converted into sponsor value by partners who are aligned to that same principle.

Our Mission

Fair Go Media exists to make professional broadcasting accessible to communities that have been priced out of it. Using the latest production technology, we dramatically reduce the cost of covering a game without compromising the quality of the coverage, so First Nations leagues, women’s and girls’ sport and regionally dispersed grassroots associations get the same calibre of coverage as the codes that already have it.

We work at the association level because that is where broadcast and content rights sit and where value can be built across every club beneath it.

Rather than giving the IP away, our model creates a 1:1 relationship with the association and the fan, delivering meaningful data for your sponsors and ownership of your most valuable asset - the live game.

Every game deserves to be seen.

The Future

With the 2032 Olympic and Paralympic Games coming to Brisbane, Queensland, we see a window to build sport broadcast skills across a generation of young people well ahead of the Games, training them to deliver match coverage now and to carry those skills into future sports broadcasts long after. Fair Go Media, alongside StreamCake and MatchFit360, wants to be the infrastructure behind that shift, present early, taking less, handing back more control as each league grows into its own audience, and building the workforce that will cover Australian sport for decades to come.